In an innovative move, Tesla is now allowing Destination Charging site hosts to provide self-serve test drives using the automaker’s vehicles, initiative aims to drive awareness while converting new drivers.
Here’s how it works:
Tesla will supply hosts with up to 4 demonstration Model 3 and Model Y vehicles, handled and maintained by Tesla.
Owners simply provide the parking space, while Tesla manages test drive appointments and logistics.
Current sites average 35+ weekly test drives, attracting visitors who may utilize other amenities.
Hosts can generate additional revenue from food, shopping, hotels, etc. during driver visits.
Offering test drives at lodging and restaurant sites hosting Tesla chargers is a creative, mutually beneficial concept. Destination sites receive a unique way to pull in customers, while Tesla gets to showcase its cars to proven EV-friendly individuals.
By bringing vehicles directly to charges instead of dealerships, Tesla increases convenience for would-be buyers. Test drives literally meet customers where they already are.
The strategy recognizes that once newcomers actually experience Tesla’s acceleration and technology firsthand, they’ll be hooked. Test drives sell themselves.
Current owners also benefit from having new Demo cars to check out without visiting a store. Between charging and browsing, they can schedule an extended test drive for the latest Teslas.
This builds on Tesla’s existing mission to make electric vehicle adoption easier through initiatives like Destination Charging and remote test drives. Removing traditional pain points around seeing and trying EVs accelerates the transition.
Expect to see these Demo cars pop up at popular Tesla charging sites as the program expands, approach reflects Tesla’s creativity and willingness to rethink old retail models.
Overall, the move promises big wins for charging locations, drivers, and Tesla itself. More test drives means more future sales. It’s innovation that charges up everyone involved.