Tesla just announced a new perk for its most devoted shareholders: early access to the hotly anticipated Cybertruck. The company says folks in the US and Canada can sign up to take delivery of a Foundation Series Cybertruck before regular production kicks off, check out Tesla page, if they’ve held a serious stake in the electric automaker’s stock for years.
The eligibility requirements are pretty strict. You had to have owned Tesla (TSLA) shares way back on February 28th, 2021, and still hold at least 500 shares as of last month on February 29th, 2024. On top of that, your current holding has to be worth at least half of your position from early 2021 in dollar terms.
Oh, and you also need to have put down a Cybertruck reservation sometime before March 1st of this year.
If you make the cut, Tesla will let you sign up for early Cybertruck delivery by March 22nd. You’ll have to submit brokerage statements proving your long-term shareholdings. Assuming you qualify, the company will follow up with “additional details” sometime before the trucks start arriving on your doorstep.
It’s a clever move by Tesla to throw a bone to the investors who’ve ridden out the company’s roller coaster ride over the past several years. The Cybertruck has been one of the auto world’s most hotly anticipated—and constantly delayed—products ever since its unveiling way back in 2019. Letting die-hard shareholders get their hands on one first is an easy way to keep them feeling special.
Of course, unless you’re among the faithful who’ve held thousands of Tesla shares through thick and thin, you’ll have to wait for more traditional Cybertruck deliveries.