Skip to content
Home » Tesla Has Made Some Changes to Referral Program, Downgrades Coveted Referral Perks As Sales Soar

Tesla Has Made Some Changes to Referral Program, Downgrades Coveted Referral Perks As Sales Soar

Tesla has reduced the referral rewards

For years, Tesla’s generous referral program has been a major perk for its most enthusiastic supporters and brand evangelists. But as the company’s sales continue skyrocketing, those coveted referral bonuses are getting a haircut.

Tesla has knocked down the referral credits existing owners earn from 10,000 to 7,500 when someone uses their code to buy a new vehicle.

But the bigger sting? New Tesla buyers using a referral link will no longer get a free year of Premium Connectivity thrown in. They’ll still score 3 months of the FSD.

It’s a sensible business move for Tesla as it looks to rein in customer acquisition costs amid surging mainstream demand. The referral program was an incredible hook when Tesla was a niche upstart. But as Elon Musk’s EV empire grows, those generous freebies were likely getting unsustainably expensive.

The reduced UK referral reduced to 2,500 points for the referrer and 3 months EAP for the buyer (that remains the same) suggest a similar global scaling back is underway.

Still, any kind of referral kickback is a hot commodity most automakers can’t match. Tesla’s hardcore fans may grumble, but they’ll surely keep spreading the Gospel of Elon for those hard-to-beat bonus offers.

Share on: