So Apple wants to get its hands dirty in the electric vehicle game after all? Reports are swirling Apple talks with EV startup Rivian about a potential collaboration, though the details remain shrouded in mystery.
Ever since Apple axed its Apple Car dream back, industry watchers have been buzzing about who the company might team up with instead. Rivian could be an intriguing partner – the Amazon-backed manufacturer has a buzzy all-electric truck and SUV under its belt and an innovative skateboard platform that could tickle Apple’s fancy, are they just kicking the tires, or is this the start of a long-term relationship?
The timing certainly raises some eyebrows. Rivian is gearing up to report its Q1 earnings soon amid struggles to ramp up production, with its market cap sliding to $10 billion.
For now, speculating about what an Apple-Rivian collaboration might entail. An actual Apple vehicle or just Carplay? just some under-the-hood tech and software integration?