Tesla has once again upped its game in the automotive accessory market, this time by introducing stylish puddle lights for its popular Model 3/Y vehicles. These projection lights, now available in North America, offer a blend of practicality and brand reinforcement that’s sure to catch the eye of Tesla enthusiasts.
Priced at $65 in the United States (Projection Lights for Model Y) and $90 in Canada, these new puddle lights are more than just a frivolous add-on. They serve a dual purpose: enhancing visibility and showcasing the Tesla brand. Each time a door opens, the lights project a high-definition Tesla wordmark onto the ground, creating a distinctive and luxurious entry experience.
Tesla has designed these puddle lights with user-friendliness in mind. The package includes two projection lights – one for the driver’s side door and another for the passenger’s side. Their easy-to-install nature means that even those who aren’t mechanically inclined can add this touch of sophistication to their Tesla.
By projecting the Tesla wordmark, these puddle lights do more than just illuminate the area around the vehicle. They create a subtle yet effective branding moment, reinforcing the owner’s connection to the Tesla ecosystem with every entry and exit.
Tesla’s introduction of these puddle lights aligns with a broader trend in the automotive industry. Many luxury brands have been offering similar projection light systems, often featuring their logos or brand names. Tesla’s move into this space demonstrates its commitment to providing a premium experience across all aspects of vehicle ownership.