Mercedes-Benz CEO Ola Kallenius has announced that the future of the brand is electric, and from 2025, all new cars will be built on an electric drive architecture. This decision sets Mercedes-Benz apart from other German automakers who have chosen to explore synthetic fuels.
Kallenius cited several reasons for the brand’s focus on electric vehicles, including their high functional efficiency, zero emissions, and the rapid development of electric motors.
For Mercedes-Benz, the transition to electric vehicles is a strategic move that will enhance its brand value. The luxury carmaker has already launched several electric models, including the Maybach EQS SUV and the AMG electric sports car, with more on the way.
At 2023 Shanghai Auto Show, Mercedes-Benz unveiled the EQG, an electric off-road luxury car that took two years to develop. The brand’s commitment to electric vehicles is a reflection of its creative spirit and willingness to embrace new technologies.
As the world’s first automaker, Mercedes-Benz has a history that spans 138 years. However, the brand understands that every period of history requires updates and advancements. As the electric vehicle market gains momentum, Mercedes-Benz is determined to stay ahead of the curve and meet the demand for luxury electric vehicles.
The shift towards electric vehicles is evident at the Shanghai Auto Show, where for the first time, new energy vehicles have surpassed traditional fuel vehicles. With 76 models of new energy vehicles on display, the future of the automotive industry is clearly electric. Mercedes-Benz is poised to lead the way with its commitment to electric vehicle development.