BYD, the Chinese electric vehicle giant, is gearing up to launch five new models in the French market, and it’s already partnering with four major dealerships to ensure a smooth rollout. The first batch of vehicles is expected to arrive later this month, with sales set to begin shortly thereafter.
To support its ambitious expansion plans, BYD’s gearing up to provide the first batch of their zero-emission rides to four major French dealerships by the end of this month. The company’s aiming high, hoping to open between 15 to 20 stores across the country with their partners before 2023’s out. The end goal? A whopping 100 stores.
But BYD isn’t stopping there, currently in negotiations with the French government regarding the establishment of a local car factory. In addition, Germany and Spain have also joined the race to attract BYD’s factory. All of these efforts are aimed at luring Chinese automotive companies to build factories.
Ford is reportedly nearing an agreement to sell a German factory, with two of the three main bidders being Chinese automotive groups, including BYD.
BYD’s first wave of EVs in France will include the Yuan Plus (Atto 3), Han, and Tang, all of which have already made a splash in other European markets. The Dolphin will join the lineup in July, followed by the Sea Lion later in the summer. BYD has also confirmed that both the Dolphin and Sea Lion will be available in the European market.
According to BYD, its dealerships will be opening throughout the year in Paris, Strasbourg, Metz, Nancy, Mulhouse, and Rennes. This expansion is part of the company’s broader strategy to penetrate the European market, which already includes Norway, Sweden, Denmark, Finland, Iceland, the Netherlands, Belgium, Luxembourg, the UK, Ireland, Germany, Austria, Spain, and Portugal.
BYD is also eyeing Italy and Hungary for the release of the Yuan Plus (Atto 3) and Han this year, with plans to launch in other European countries in 2024.
As BYD continues to electrify the world, it’s clear that the company has no plans of slowing down anytime soon. With its innovative EV models and aggressive expansion plans, BYD is poised to be a major player in the global automotive industry.
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