Lamborghini has officially closed all orders for its popular Huracan and Urus models, marking the end of an era for the high-performance fuel cars. Despite the growing trend towards electrification, Lamborghini’s pure internal combustion engine models have seen an increase in sales orders, driven largely by a group of supercar enthusiasts who remain undeterred by the wave of electrification.
“Our gas-guzzling Lambo V12s are flying off the lots faster than we can build them,” said CEO Stephan Winkelmann, noting that allocations sold out months ahead of schedule. “It’s created an unprecedented frenzy among enthusiasts who want one last taste of that visceral Lambo experience before we go electric.”
Lamborghini CEO Stephan Winkelmann spoke about the brand’s excellent sales performance in recent years, with a total of 8,420 units delivered in 2021. In 2022, Lamborghini’s deliveries reached 9,233 units, an impressive year-over-year increase of approximately 9.65%.
However, Lamborghini’s pursuit of internal combustion engine enthusiasts may not be enough to stop the inevitable end of the combustion engine era. In fact, Lamborghini has already made up its mind to electrify.
Last year, Lamborghini revealed its ambitious plan to transition to electrification, investing up to 1.8 billion euros in support of its hybrid plan for 2024. Before fully transitioning to electric vehicles, hybrid products will be Lamborghini’s mainstay.
Transitioning to electrification is not an easy feat for Lamborghini, with the investment of 1.8 billion euros marking one of the largest in the brand’s history. Maintaining Lamborghini’s unique supercar DNA in electrification is a delicate balance, making the hybrid gamble a challenging task.
Lamborghini’s hybrid drive will use 1.5 billion euros to change the energy structure of the Huracan, Urus, and Aventador models, transitioning all three to the hybrid platform.
Lamborghini’s transition to electrification has been a long time coming, with the brand complaining about the troubles that increasingly strict environmental policies have brought to large-displacement engines. These strict emissions standards make it difficult for Lamborghini to develop internal combustion engines, forcing the brand to constantly adjust its large-displacement engine lineup.
Lamborghini’s transition speed has been impressive, with the release of the successor to the Aventador, the Revuelto, in March of this year. The all-new Revuelto still uses a large-displacement engine but also features three electric motors, allowing it to reach a maximum horsepower of 1015.
The 2024 Urus (Lamborghini Urus Goes Green with Plug-In Hybrid Model Coming in 2024, pure EV in 2029), Lamborghini’s first SUV, will use a plug-in hybrid structure, further demonstrating the brand’s commitment to electrification. Despite the end of the combustion engine era, Lamborghini’s dedication to high-performance and innovation remains unwavering.