Cadillac announced the price tag for its upcoming electric flagship sedan, the 2024 Cadillac Celestiq, and it’s a whopping $340,000. According to a LinkedIn post by Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, customers will be notified this week to start designing their fully customized Celestiq rides.
“Engaged clients and their Celestiq Certified Dealer of choice will be guided through a design consultation process by a Cadillac concierge” Dias explained. It’s like having your own Project Runway moment, but for a car.
The Celestiq marks the first time a production vehicle will be hand-built at GM’s Global Technical Center in Warren, Michigan. Cadillac will individually craft each Celestiq to reflect the buyer’s taste and personality. “The possibilities are limitless” Dias teased.
Demand for the Celestiq has blown Cadillac’s expectations out of the water since its launch last year. While the $340,000 price tag may seem sky-high, it’s a smart strategic play by Cadillac. The Celestiq could be a killer robotaxi for ridesharing services once self-driving tech is ready for primetime.
Under the sheets, the Celestiq runs on GM’s Ultium platform with a 111 kWh battery pack and an estimated 300 miles of range. Cadillac is promising 0-60 mph in a brisk 3.8 seconds. The Celestiq can also charge at 200 kW, juicing up with 78 miles of range in just 10 minutes.
Cadillac is keeping details close to the vest for now. The company hasn’t revealed when production will begin, but deliveries are slated for 2024. However, hype is already building for what Cadillac is calling its “most advanced and luxurious vehicle yet”.
We first laid eyes on the Celestiq last October, when it debuted as Cadillac’s most expensive model ever built on GM’s Ultium EV platform. Early reports hinted at a $300k+ price and extreme customization based on owner preferences.
For well-heeled buyers looking to stand out from the crowd, the Cadillac Celestiq screams exclusivity. No two will look the same. And with an expected production run of only a few thousand units per year, good luck spotting another Celestiq in the wild.
Get your design thinking cap on, because the customization process for the $340,000 Celestiq is just beginning. Cadillac is about to find out just how unique its clients’ tastes can be. One thing’s for sure, the Celestiq will be an ultra-exclusive and groundbreaking addition to Cadillac’s portfolio as it accelerates into an all-electric future.