Toyota recently unveiled the all-new 2024 Land Cruiser, featuring a powerful new turbocharged hybrid powertrain. However, during an interview, Toyota’s Chief Engineer Keita Moritsu hinted that electrified variants could be introduced in the future, including plug-in hybrid, fuel cell, and all-electric options.
The newly redesigned Land Cruiser is built on Toyota’s TNGA-F platform, providing the flexibility to accommodate different electrified powertrains. According to Moritsu, the platform would need adjustments to its structure to support full electrification. Toyota’s existing EVs like the bZ4X and Lexus RZ are modified versions of the TNGA architecture.
“Each powertrain has advantages and limitations that need exploring to reach our goal” explained Moritsu. “For example, fuel cells excel at long distances and towing but are constrained by infrastructure”.
This indicates Toyota is seriously considering plug-in, fuel cell, and battery electric Land Cruiser variants. But timing remains unclear, as no official plans were revealed.
The 2024 Land Cruiser launches with a new twin-turbo 2.4L hybrid powertrain, producing 330 hp and 630 Nm torque. It comes standard with full-time 4WD.
New tech and luxury amenities include a 12.3-inch touchscreen, Toyota Safety Sense 3.0, multi-terrain monitor, and heated/ventilated front seats. Exterior updates include a more muscular body, redesigned grille, and two unique front facias.
As Toyota’s flagship SUV, the Land Cruiser competes with luxury haulers like the Cadillac Escalade and Lincoln Navigator. Introducing electrified variants would keep it technologically competitive.
The 2024 model also marks the Land Cruiser’s 70th anniversary. As one of Toyota’s most legendary nameplates, it retains strong brand equity and demand globally.
“We’re proud of the Land Cruiser’s heritage and capability” said Moritsu. “Electrifying it will be challenging, but we’re exploring every avenue to build the ultimate all-terrain vehicle for future generations”.
Toyota’s recent concept EVs like the Compact Cruiser EV and e-Pallete indicate its vision for electric mobility. The automaker plans to invest $70 billion in electrification through 2030, targeting 3.5 million BEV sales globally in 2030.