The hype for Tesla’s futuristic Cybertruck continues to grow, with preorder numbers reaching an astonishing 2 million according to tracker spreadsheets. Despite just a $100 deposit, over 2 million potential customers have reserved the distinctive electric pickup.
Per the unofficial preorder trackers, the dual motor Cybertruck is the most popular configuration, followed closely by the tri motor variant. The single and quad motor options make up smaller portions of the preorders.
Additionally, over 67% of preorder holders have opted for the Full Self-Driving capability on their future Cybertrucks.
It’s important to note these are unconfirmed numbers and reservations are cancelable. But the colossal interest shows Tesla whipped up tremendous demand for a category-defying product still years from production.
Even if a portion of preorders drop out, new orders are likely with the Cybertruck serving as a viral marketing magnet. Long waits should be expected though for those hoping to get their hands on one.
As a boldly futuristic pickup, the Cybertruck has generated intense buzz and hype unmatched by any other announced EV truck. The reported 2 million preorder tally demonstrates Tesla’s savvy in creating buzzworthy products in new categories.
While preorder totals may not directly translate to sales, the Cybertruck has already succeeded as a attention-grabbing announcement generating significant customer interest in Tesla’s unconventional take on the pickup.
Regardless of final conversion rates, the Cybertruck has already succeeded as a attention-grabbing showcase of Tesla’s design talents. For those locked in, patience will be key as multi-year waitlists are likely.
Love it or hate it, over 2 million preorders prove we can’t look away from Tesla’s audacious vision of the future.