Sony and Honda unveil their collaborative effort, the Afeela 2024 prototype. This electric vehicle (EV) is set to redefine the intersection of technology and transportation, promising a driving experience that goes far beyond mere mobility.
The Afeela Sedan EV prototype showcases a design that’s both sleek and futuristic. Its most striking feature is the wide, illuminated bar spanning the entire front, symbolizing the vehicle’s technological prowess. This design language continues to the rear, where the Sony logo takes center stage, emphasizing the tech giant’s significant role in this automotive venture.
Stepping inside the Afeela, one is immediately struck by its minimalist interior. The absence of clutter is deliberate, focusing the occupants’ attention on the car’s technological offerings. A high-resolution panoramic screen dominates the dashboard, replacing traditional instrumentation and controls. The steering wheel, reimagined as a Yoke-style interface, further emphasizes the car’s futuristic aspirations.
Sony’s expertise in entertainment shines through in the Afeela’s interior design. The car aims to transform everyday commutes into immersive entertainment experiences, offering seamless access to movies, music, and games. This integration of entertainment and mobility represents a significant shift in how we perceive travel time.
The Afeela isn’t just about looks and entertainment. It’s equipped with over 40 sensors, including cameras, radar, ultrasonic, and lidar technologies. This sensor array enhances the vehicle’s autonomous driving capabilities and object detection, positioning the Afeela at the forefront of automotive safety and AI integration.
Sony and Honda are positioning the Afeela to compete with premium automakers like Mercedes-Benz, BMW, Volvo, and Audi. While exact pricing details are yet to be announced, the companies have hinted at a subscription model for certain software features, adding a new dimension to vehicle ownership.
With pre-orders set to open in 2025 and deliveries expected in early 2026, the Afeela represents more than just a new car model. It embodies a vision of interactive mobility where the vehicle understands and responds to its occupants and the environment.