Tesla has made a significant change to its UK lineup, discontinuing the Model Y RWD and introducing the Model Y RWD Long Range. This move represents a strategic pivot in Tesla’s approach to the British market, offering enhanced range and performance to entice buyers in an increasingly competitive electric vehicle landscape.
The newly introduced Model Y RWD Long Range boasts impressive specifications that are sure to turn heads. With a WLTP range of 373 miles, it addresses one of the primary concerns of potential EV adopters: range anxiety. The vehicle accelerates from 0-60 mph in a brisk 5.7 seconds, striking a balance between efficiency and performance that Tesla has become known for.
While the cash price for the new Model Y variant starts at £46,990, Tesla continues to offer attractive financing options. The availability of 0% finance and competitive leasing costs demonstrates Tesla’s commitment to making its vehicles accessible to a broader range of consumers. For the budget-conscious, running costs are remarkably low, with estimates suggesting that driving 10,000 miles per year could cost as little as £175 when paired with Octopus Energy’s EV-friendly tariffs.
The timing of this lineup change is particularly interesting given the Model Y’s recent performance in the UK market. In September, it claimed the title of 4th best-selling car in the country, tying with the Hyundai Tucson at 5,799 units sold. Notably, it was the only EV to crack the top 10 list, underscoring its popularity among British consumers.
The UK automotive market is undergoing a significant transformation. While overall car sales in September saw a modest 1% increase YoY, the shift towards alternative drivetrains is unmistakable. Battery electric vehicle (BEV) sales surged by 24.4%, claiming a 17.8% market share. This growth comes at the expense of traditional petrol and diesel vehicles, which continue to see declining sales.
Tesla’s Model Y has consistently stood out in this evolving market. Its success can be attributed to a combination of long range, comprehensive standard equipment, and access to Tesla’s extensive Supercharger network. These factors make it an attractive option for consumers looking to make the switch to electric mobility.
As we enter the final quarter of 2024, the Model Y sits in ninth place for year-to-date sales with 23,495 units. While catching up to the top-selling Ford Puma seems unlikely, Tesla’s strategic refresh of the Model Y lineup could provide a significant boost in the coming months.
With this latest move, Tesla is clearly aiming to extend its range in the UK market. Will the new Model Y RWD Long Range drive Tesla to new heights in British sales charts?
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