Tesla’s charging infrastructure is undergoing a significant transformation as third-party branded V4 Superchargers begin appearing across the UK. The EG Group “EV on the Move” has recently launched branded Tesla Superchargers in Billingshurst, offering payment options via app or card for drivers seeking a quick charge.
These new chargers represent an innovative approach to expanding Tesla’s charging network. While the stations sport third-party branding, Tesla maintains full control of the hardware, software, and service operations. According to sources, more than 100 V4 Supercharger stalls are now owned by EG On The Move but run entirely on Tesla’s ecosystem.
What makes this arrangement particularly noteworthy is the accessibility—these stations are open to all EV makes, not just Tesla vehicles. Openness marks a strategic shift in Tesla’s approach to charging infrastructure.
The UK’s new third-party Superchargers implement a fixed rate pricing model at £0.60 per kWh, contrasting with Tesla’s direct operation of time-based rates at their company-owned stations.
Third-party operators set their own rates (which tend to be higher) and handle electricity bills directly. Structure creates an important distinction for Tesla owners with free Supercharging benefits—these perks won’t apply at partner-operated stations.
The landscape of charging availability is changing rapidly in certain regions. The North-West of England around Liverpool demonstrates this trend clearly, where only three of nine Supercharger sites are directly Tesla-owned.
Take the North-West of England around Liverpool for example. Only three of these nine supercharger sites are Tesla-owned.
Max de Zegher, Tesla’s Director of Supercharging, explains the company’s approach: “We want to be helpful to businesses that invest in charging. There’s still too much waste in CapEx and OpEx in charging, combined with poor experiences.”
Max De Zegher highlights that approximately 30 times more infrastructure needs development to achieve 100% EV adoption, emphasizing Tesla’s role in providing comprehensive solutions.
Tesla’s third-party Superchargers include the company’s latest firmware with advanced features like plug & charge capability, down-post notifications, site maintenance alerts, and in-app issue reporting. They also integrate with Tesla’s trip planning features, offering real-time availability and dynamic re-routing.
With this expansion model, Tesla’s V4 Supercharger network continues to grow, powering more EVs while supercharging the company’s infrastructure footprint across new territories.
Related Post
Tesla V4 Supercharger Launch in China Coming Soon, Offering Compatibility with 3-Party EVs
Tesla New DyeDefender System Explodes with Blue Dye to Stop Supercharger Cable Theft
Tesla V4 Superchargers: 500kW Speed Only $40k-$45k per Supercharger Stall