Tesla has provided new insights into the meticulous design and engineering undertaken for the refreshed Model 3 interior through comments by Marcus Roffey, head of Tesla’s global Craftsmanship team. His remarks spotlight the brand’s obsessive focus on taking perceived quality to new levels.
Roffey explained that a primary goal was to “premium-up” the whole car through precision upgrades. This provided an opportunity to significantly elevate both material quality and manufacturing execution.
On the exterior, Tesla streamlined the tail light casings into seamless one-piece units with tighter tolerances for a sleeker lit appearance. Gaps around the headlamps were also tightened to achieve a flush fit important for aerodynamics and range.
But Roffey noted that the more exciting improvements were made inside through extensive use of genuine metals, soft-touch surfaces, and meticulous stitching details.
Examples include aluminum components on the steering wheel, dashboard, and console, perforated and ventilated seats, soft-foam wrapped pillars and headliner, and precision-cut speaker grilles integrated into trim pieces.
Achieving luxury-level craftsmanship was a painstaking process, but critical to matching the Model 3’s sophisticated tech aesthetic. Tesla aimed to balance high-end ambience and flawless execution without excessive ornamentation.
Roffey expressed pride in the team’s work ethic and attention to nuance that allowed Tesla to “premium-up” the full ownership experience. From subtle gap adjustments to major material upgrades, the refreshed Model 3 interior represents a new standard for Tesla build quality.
These granular improvements highlighting Tesla’s growing manufacturing skills will help further position the Model 3 Highland as a leader in design, performance, and now refinement as well in the competitive luxury EV space.