China’s Ministry of Industry and Information Technology has published official photos of Xiaomi’s first three electric vehicle models, giving us the best look yet at the upcoming SU7, SU7 Pro, and SU7 Max.
The images confirm Xiaomi’s EVs will feature coupe-like styling with smooth, aerodynamic body lines. Distinctive styling cues include a continuous rear light strip with “Xiaomi” branding in Chinese characters. Side profile shots reveal an aggressive forward rake culminating in a fastback rear roofline.
Up front, Xiaomi’s EV models retain the company’s familiar “MI” logo also used on its smartphones and other products, no special redesign was done for the automotive branding.
Based on the photos, buyers will be able to customize their Xiaomi EV with options like fender badges, rear window glass badges labeled “Founder’s Edition,” electronic toll collection windshield stickers, alternate wheel designs, and painted brake calipers.
Additional personalization comes from a choice of panoramic glass roofs and windshield styles. The cars will also come equipped with advanced driver assistance sensors like laser radar.
Specific dimensions for the three models are 4997mm length, 1963mm width, and 1455mm height, with a wheelbase spanning 3000mm.
The base SU7 will be powered by a 220kW motor drawing energy from LFP (lithium iron phosphate) battery packs supplied by Xiangyang Fudi, top speed is rated at 210 km/h.
Stepping up to the SU7 Pro and SU7 Max brings two motors for AWD capability, the Max produces a potent 275kW combined system output enabling 0-100 km/h acceleration under 4 seconds and a 265 km/h top speed, lithium-ion batteries from CATL, with dual motors at the front and rear.
Xiaomi’s factory in Beijing has already begun small-scale production of the upcoming EVs, successfully assembling dozens of units. The company is on track to commence mass production in December, with market launch targeted for February 2024.
As a heavyweight tech brand in China, Xiaomi’s entry into electric vehicles has been highly anticipated, official unveiling of the SU7 models previews an exciting new alternative in China’s rapidly growing EV market.
With its expertise in advanced electronics and digitally connected ecosystems, Xiaomi is well-positioned to deliver compelling high-tech electric cars embedded in its broader smart device ecosystem. The Xiaomi SU7 models are just the start of the company’s ambitious automotive aspirations.