Tesla is shaking up loyalty rewards for buying Model 3 or Model Y in North America. Previously bundling 3 months of FSD capability free for repeats, the perk now switches to 10,000 in credits redeemable on acceleration upgrades, merchandise, and more.
For those who’ve gotten accustomed to scoring temporary full-autonomy access with their new purchase, the change may come as a surprise. Then again, considering ongoing delays optimizing FSD’s beta capabilities, some may prefer the flexibility of Tesla credits compared to a loosely defined three month trial period.
At under 10,000 credits in the loyalty store, upgrade could make for tempting spend, splurge on exclusive collectible die-cast models, apparel, and custom accessories difficult to find elsewhere.
While perhaps less flashy on the surface compared to temporary full self-driving, 10,000 credit ultimately may prove more valuable for most loyalist buyers. Even those uninterested in acceleration or swag can likely find some practical use for Tesla credit down the road – or gift it friends looking to join the club.
Given Elon Musk’s recent hints that subscription plans for FSD V12 access enter final internal testing, it’s conceivable even longer “free trial” periods get offered down the road. For now, celebratory merchandise or raw on-demand speed seem more realistic loyalty perks for repeat Tesla patrons awaiting autonomy’s slow rollout.