Cadillac has officially kicked off production of its ultra-luxury, hand-built Cadillac Celestiq 2024 EV. With a stratospheric starting price of $340,000, exotic materials like carbon fiber and hand-cut wood, and ultra-advanced tech, the Celestiq aims to be GM’s halo EV. So how exclusive is this EV? Cadillac expects to hand-craft only around 100-150 units per year.
Speaking during a recent media briefing, Cadillac chief John Roth called the Celestiq the “halo of Cadillac,” showing off the brand’s most cutting-edge features and exclusivity. Some specs certainly back that up – the Celestiq boasts a 111 kWh battery pack, a massive 55″ curved screen spanning the dash, 38 high-end speakers, and all-wheel drive with a 3.8 second 0-60 mph time.
Yet with such limited production, don’t expect to see Celestiqs crowding valet lines anytime soon. Cadillac is only offering the EV by special order, with no set calendar for deliveries. And with each Celestiq priced around $340,000 to start, this lavish EV is aimed squarely at the ultra-wealthy.
So while Cadillac has fired up production of its most exclusive model ever, most drivers will likely never encounter one. The Celestiq seems intended more as a brand statement and engineering showcase than a profit generator. But for GM, starting production still marks a key milestone – proving that Cadillac can actually manufacture an ultra-luxury halo EV, even if only in very small numbers.
Have you heard about Cadillac’s exclusive new EV? What do you think of automakers producing such limited-run halo models?