Volkswagen unveiled its ID. EVERY1 concept car, presenting what will become the company’s most affordable electric vehicle with a target price of €20k. This compact EV positions itself below the upcoming ID.2all in VW’s expanding electric lineup and represents a key component of the brand’s “Nine-Car Strategy” aimed at establishing Volkswagen as a global leader in EV technology by 2030.
At just 3,880 mm long—roughly 690 mm shorter than the ID.4, unmistakably built for urban environments. It offers seating for four passengers and provides 305 liters of trunk space, while riding on 19-inch wheels that give it a slightly elevated stance.
The ID. EVERY1 is built on Volkswagen’s MEB platform with front-wheel drive and features the next-generation 70kW (94 hp) motor. While this configuration works for city driving, its specifications reveal potential limitations that could hinder its market success.
The vehicle’s top speed caps at 130 km/h—a restriction that seems particularly problematic for German roads where drivers will frequently encounter this limit. More concerning is the promised WLTP range of “at least 250 kilometers,” which under real-world conditions likely translates to approximately 170-180 kilometers.
When accounting for practical charging habits—where drivers rarely charge to 100% or drain batteries completely—the effective range drops to around 120-150 kilometers. Limited range could severely impact the ID. EVERY1’s appeal, especially at its €20k price point.
Volkswagen’s ID. EVERY1 blends styling cues from the discontinued Polo microcars with design elements reminiscent of the 2021 ID.Life concept. The company describes its design approach as focusing on “stability, approachability, and delight,” with features like the “flying roof concept” that creates a sleek profile without compromising headroom.
The interior emphasizes modularity with a sliding center console and an instrument panel rail system that accommodates accessories such as tablet holders. A detachable Bluetooth speaker adds to the flexible space concept, while the next-generation in-car system will support over-the-air updates.
CEO Thomas Schäfer positions the ID. EVERY1 as critical to Volkswagen’s electric transformation, with production planned for 2027. However, the combination of its limited range and €20k price tag suggests the vehicle may struggle to find its audience.
For the ID. EVERY1 to achieve meaningful sales success, it would likely need to be priced approximately 20% lower—closer to (€15k – €18k) — to offset its practical limitations. As competition in the entry-level EV space intensifies, Volkswagen’s ID. EVERY1 concept may need significant refinements before it reaches production to avoid being every consumer’s last choice.
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