Porsche has confirmed plans to open a new China-focused R&D center in Shanghai later this year, marking a significant investment in developing market-specific technology. The announcement, made at the 2025 Shanghai Auto Show, represents a strategic shift as the German automaker works to address the unique technological demands of Chinese consumers.
The new facility will unite previously separate entities—Porsche R&D China, Porsche Digital China, and Porsche Engineering China—while also incorporating local sourcing and quality-assurance teams. Consolidated approach aims to create a complete end-to-end development pipeline specifically focused on integrated infotainment systems and driver-assistance features tailored for Chinese customers.
New 2025 Porsche Taycan
Located in Shanghai’s Jiading District near the Hongqiao transport hub, the R&D center encompasses more than 10,000 square meters of space. Facility includes specialized areas such as a dedicated vehicle workshop and a human-machine interface (HMI) laboratory, establishing the infrastructure necessary for comprehensive technology development.
Shanghai R&D hub aims to attract top engineering and digital talent from around the world. Campus will open in the second half of 2025, with a larger Phase-1 expansion already planned that will accommodate more than 300 engineers.
To further support Porsche’s localization initiatives, a satellite office will also open in Beijing, creating a multi-city presence for the company’s China-specific development work.
Porsche has committed to a concrete timeline for implementing technologies developed at the Shanghai center. First China-tailored infotainment suite will appear in production models in 2026, alongside advanced driver-assistance functions developed specifically for local roads and user preferences.
This tailored approach acknowledges the distinct technological ecosystem and user expectations in China, where digital integration and connectivity features often differ significantly from Western markets.
With this substantial investment in China-specific R&D capabilities, Porsche is clearly engineering a future where its vehicles will better resonate with Chinese drivers—proving that even luxury brands must localize to accelerate in the world’s largest automotive market.
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