Rivian, the electric vehicle manufacturer known for its rugged R1T pickup and R1S SUV, is taking a bold step into the pre-owned market. The company’s move to sell certified pre-owned vehicles directly through its website marks a significant shift in its business strategy and opens up new possibilities for eco-conscious drivers looking to go electric without breaking the bank.
Starting September 17th, 2024, Rivian will roll out its online pre-owned vehicle store to California and Illinois residents. This initiative isn’t just about selling used cars; it’s about extending Rivian’s commitment to quality and innovation into the second-hand market.
Buyers can expect a rigorous 130-point inspection process, ensuring each pre-owned Rivian meets the company’s high standards. Road testing is part of the package, giving customers confidence in their purchase.
Rivian isn’t cutting corners when it comes to customer assurance. Pre-owned vehicles come with a robust warranty package:
- 4-year or 60,000-mile comprehensive warranty
- 7-year or 175,000-mile warranty for the battery pack and drivetrain
Additionally, Rivian offers a 7-day return window, allowing customers to test drive their new-to-them EV in real-world conditions.
With prices starting at $62k, Rivian’s pre-owned offerings present an attractive entry point for those eyeing the brand’s vehicles. The initial launch in California and Illinois signals a targeted approach, with plans for expansion on the horizon.
This move by Rivian aligns with broader trends in the EV market. As early adopters consider upgrades, Rivian is positioning itself to capture value in the secondary market. By maintaining control over the pre-owned sales process, Rivian can ensure quality control and brand consistency.
It’s a strategy that not only opens up new revenue streams but also makes Rivian’s innovative electric vehicles accessible to a wider audience.