Twitter is officially dead, following today’s dramatic application updates, the social media platform has undergone a complete rebranding to “X” across desktop, iOS and Android.
Giant illuminated X logos have been spotted adorning the company’s headquarters, marking a bold new era under Elon Musk’s reign. Just yesterday, the eccentric billionaire teased an exclusive dark mode future for the site. However, in a surprise pivot, Musk tweeted “Psych! By popular demand, we’ll keep light mode too.”
For now, users can still toggle between dark and light. But the default “dim” dark mode is getting axed, leaving two stark options: blinding white or pitch black. Given Musk’s penchant for theatrics, perhaps this stark dichotomy reflects his reductive worldview.
The rebranding comes alongside the launch of X Ads, allowing popular creators to monetize their content. To qualify, users need at least 15 million impressions in the past three months, 500 followers and a subscription to Blue or a Verified account.
This rapid-fire rebrand captures Musk’s shoot-from-the-hip style. But will it alienate long-time users? Only time will tell whether this bold move pays off by attracting new users, or backfires by purging old ones. For now, the bird is dead. All hail X – whatever that turns out to be.